Healthcare’s shift away from institutional settings and into the home is accelerating, according to speakers at HIDA’s May 16-17 Extended Care Market Conference in Chicago, IL. Attendees at the event shared ideas for better serving this growing market and other post-acute providers.

Home health providers see the home as the center of care. “We don’t want to be considered an extension of care, we want to be the place where individuals receive their care,” said Tracey Moorhead, Visiting Nurse Associations of America (VNAA). Her organization recently launched a sister association, ElevatingHOME, to advocate for home-based healthcare and reposition it as the center of healthcare delivery. She noted that demographic shifts, patient preference, and lower cost-of-care are all driving growth for healthcare in the home.

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